Four Must Have Skills For Tomorrow’s Leaders
Every now and then it is important to take a personal inventory of your skills and abilities. I don’t mean an end of the year surface-level, quick, “hey, I’m great” type of thing. I’m talking about an...
View ArticleThe Role of Leadership in Social Media
We often hear of social media being equated with tools and platforms. But it’s really much more than that. If you’re adopting these technologies and behaviors at your company, it’s not about the shiny...
View ArticleFord CEO Shares Executive Leadership Lesson in 140 Characters
Photo courtesy of Flickr Ford APA One of the most valuable shifts in business communication is taking place on Twitter: a global audience can now learn from industry leaders and apply high-level...
View ArticleMastering social media is all about who LEADS!
Having been continuously inundated for the last few years with social media how to books, articles, the five steps to the ten steps of social media greatness and so on, I am now at the point of saying...
View ArticlePut Some Skin In The Game
Building something entirely new. Creating something fresh from something that existed. Evolving business to a new place. Changing a culture. True innovation. Standout success. Attaining influence or...
View ArticleThe Power of Strategic Social Media Marketing
As business storytellers, we have spent the last three years watching, learning, and immersing ourselves in new media. The digital evolution yields immense value in audience reach, messaging power for...
View ArticleThe Four Hats of The Social CMO Webinar
Join us for The Four Hats of The Social CMO webinar for a unique look at four roles emerging marketing leaders can embrace as they evolve to become Social CMOs! As with any new disruptive technology,...
View ArticleDear [insert business name], what’s your promise?
You say you want to get closer to customers, but your actions are different than your words. You say you want to “surprise and delight” customers, but your product development teams are too busy...
View ArticleThe Message That Connects
Marshall McLuhan — a godfather of 20th-century communication theory — characterized one of the challenges inherent in connecting when he coined the phrase “the medium is the message.”Seth Godin hit on...
View ArticleConsider Social Customer Service to Establish Social Media ROI ~via @ignitesma
This post is right on point and makes a perfect case for Return on Relationship (#RonR) enhancing ROI. See below for the screen shot of a coincidental engagement I had with United Airlines right before...
View ArticleBeware The Risks of Arrogance and Pride in Business
Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself people. Ever work with someone who always had all the answers,...
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